Thursday, 18 December 2014

Basic Principles of running a successful PPC campaign Part - 2

PPC Agency Los Angeles
PPC Agency Los Angeles
Optimize Your Ad Title: Ad titles are the most eye catching factor that improves your CTR. And therefore it is vital to optimise the ad title with focusing on what makes your ad more appealing by highlighting your USPs, offers and discounts.

Body Copy: As an SEO company and PPC marketing agency in Los Angeles we consider writing precise content on your website or for AdWords campaigning is most important. We write such content focusing on the customer preferences, searches and with the usage of right keywords by making it as short as possible. 
Choosing The Right Landing Page: URLs that you provide for Pay Per Click campaigning is decision making of what your visitors will do once they land to your website. Also make it dedicate for campaign as keywords reach URLs will show bold in search engine result page.

Select The Best Performing Keywords: Out of your entire bunch of keywords that you use for PPC campaign, there are few in number 5 to 10 keywords that are performing well compare to others. Such keywords should be on your focus for maintaining campaign and optimizing it for better CTR. So select this most performing keywords and try to make best use out of it.  

Choose The Right Demographic: Some of the most common demographic options like age and gender with other selection criteria like interest group, location and education are very vital for AdWords advertising today. Targeting the right set of demographic can help you get the best of the performance for click and even beyond click by getting the desired result from your website landing page. When you hire us as your PPC marketing company in Los Angeles, we research well about your product and your target customers for these demographic options to run your ad campaign.

Don’t Ignore Location Based Search: It is important you write multiple ad copies and run a campaign targeting different geographic locations. As discussed in above point for demographic selection, location is also important for choosing the ad campaign. You can have specific ad campaign like “Travel Operator In Los Angles” or ”Hollywood Tour Guide In LA” this will help you to run a campaign with location based keywords as well.

Test Your Landing Page: Testing your landing page with A/B testing is necessary. It involves two more variations of your landing pages and showcasing elements on in differently. Based on the result you can identify what design makes more appealing to the viewers. It is right to measure each small change and see how it improves your website and ad campaign performance.

Monitor Your PPC Campaign For Negative Keywords: Use tracking tool like Google Alerts to track your AdWord PPC campaign in Los Angeles. This will help you to track keywords that appear with your brand name on Google searches.

Plan For Schedule PPC Campaign: Scheduling ads perfectly will help you gain in those days when the search is on peak. You can plan for a weekend campaign or seasonal PPC advertising targeting festivals. It will help you plan your budget accordingly to demand of searches on Google. It will also help you to plan your campaign even when you are out of your office.

Remember you can plan and execute the best of Pay Per Click marketing campaign in Los Angeles, there is always a chance to improve your visibility and get the lower cost per click. By continuously editing and monitoring the campaign, we drive your search engine visibility to the next level.

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