Search Engine Optimization: An Introduction

Definition: Search Engine Optimization or largely known as SEO is a process of getting organic ranking of your website for specific search phrases known as a keywords on all search engines. And this is the non paid rankings as well.

Search Engine Optimization: An Introduction

What Are All Ranking Parameters?: The ranking of any website through search engines is done through a complex algorithm that includes multiple variables like content of the website, the authority of information presented on it, the on page ranking parameters like URL, location and determination of keywords, density of keywords, content on page and website, blogs, image optimization and more.

Also the importance of off page factor like how many inbound links you receive from other relevant websites matters.

Social signals, the latest addition for search engine ranking does play a vital role for determining the website ranking of your page. It includes how important your website is on social media channels like Facebook, Twitter, Google+ and more. The number of likes, follow, +1, recommending and favourite tweet counts a goodwill for your search engine ranking.

All of factors mentioned above are small elements of big picture that determines your Google ranking position for your website. The implementation of proper SEO strategy by some credible SEO Los Angeles over the longer period of time can get you better organic ranking for your website.

However, a very important point to note is that SEO algorithm is ever changing process and keeps editing the key ranking factor for any website. That is why the SEO for any website should be handled by the Los Angeles SEO company which experienced and professional for managing changes that has bring by the Google. 

AMAZING SEO TIPS FOR YOUR WEBSITE, Part - 2

In last blog we have studied some of the basic yet useful tips regarding SEO including keyword research, getting valuable in-bound links and keeping your website fresh with latest and informative content. In this blog, we will discuss some advance tips for SEO Los Angeles customers.  

AMAZING SEO TIPS FOR YOUR WEBSITE, Part - 2

Keep Your Web Content Unique: There is actually no benefit by coping content from some other site and pasting it on your website pages. The search engine crawlers are getting too smart to identify the mishap and definitely your website page will not get prominent ranking for targeted keywords. Plagiarism is certainly not the way to achieve first page Google ranking for your website. Google loves fresh and informative content, so best way is to walk an extra mile and spend some more time for writing good copy for your website pages.

Maintain Keyword Density On Every Page Of Your Website: There is a thin line between ideally using your targeted keywords and making it over stuff on your web pages. One thing more important for getting overall ranking and well indexing of your website pages is to have your web pages individually optimised for targeted keywords. It may be possible that you offer multiple products with full variants through your website, however, this doesn’t require that you need to put all your keywords on your home page. Finalized over that landing page strategy, and spread your keywords evenly throughout your website. The key tips here for writing content for your website is to make it user friendly and write for the humans and not for the search engines.

Check Your Website Loading Speed: Try to open each page of your website from different browsers and with different internet speed and see how long it takes to load. If it is more than 3 to 4 seconds than your site or server is too slow and there needs to be few things to manage first. Check for the size of images, HTML and CSS codes and other media files like video and audio. Remember one thing very firmly that slow loading website can be a killer for SEO. Also remove any kind of flash or animation from the web pages.

Update Your Website Regularly:   If you don’t remember when the last time you have updated your website content was, then there is a problem. For successful SEO strategy, you need to have refreshing website content regularly. This will motivates search crawlers to keep coming back to your website and check for the new information published. They prefer to have a websites on first ranks which have fresh and informative content that visitors would like to read. This can sounds as an ugly job for writing content and updating your website regularly but if you want a good ranking for your website, then as an experienced SEO LA company we would definitely suggest you to update your site at least three times a week.

Use Smart Website Monitoring Tools: Google Analytics and Google Webmasters Tools are great to provide traffic information and easy to install. It gives you specific data like numbers of visitors per day, their location, demographic information, time spent on each page, browsers, entry and exit pages, keywords that are bringing traffic to your website and more. Be it an E-Commerce website or corporate website, having such tools and analyzing traffic data is essential to get knowledge about your internet presence. The best thing about this data is that it is free and easy to install on any website. Just sign-up to Google account and get code to be paste on your website. 

Maintain A Blog: Maintaining a blog on your website has many advantages. It encourages search engine spiders to keep coming back to your website for fresh updates. Also it makes your website interactive to your visitors and they can directly communicate through blog comments to you and the third benefit is that it gives right impression to your visitors about your brand or services. 

Watch Out For Your Competitors: We as a SEO LA company found this as an interesting strategy to observe. To know what your competitors are doing and which step taken by them are getting their website to the first page of Google is important. Observing this will give you a good idea about new things to experiment on your site for better presence in Google. 

We have been working as a specialist SEO Company in Los Angeles and have helped many businesses around the Los Angeles and USA to get over their competitors and achieve first page Google ranking. Tips mentioned above are some of the small and basic steps that we take for our customers to get their website in front of their customers.

AMAZING SEO TIPS FOR YOUR WEBSITE, PART - 1

Search Engine Optimization or SEO is most significant factor as far as online marketing and success of your website is concerned. There are thousands of business owners in Los Angeles who have spent a lot amount of money for making their website with fresh look and great features. But when it comes to promoting or doing SEO Los Angeles for those websites, most of them seem to ignore the importance of it.

AMAZING SEO TIPS FOR YOUR WEBSITE, PART - 1

SEO is especially more important if you running your E-Commerce store and looking to sell your product online. Getting more traffic and generating interest of visitors to your website is best possible if you have ranked your website well on the first page of Google for your targeted keywords and services. SEO of your website if handled by the professional SEO company in Los Angeles will give you best exposure and good volume of traffic that can generate revenue to your site.

Following are some of the amazing SEO tips that ensure your website gets better rankings and more traffic for your targeted keywords.

Keyword Research: The best way is to research well on your target customers. Know the particular keywords and phrases that are used by them to search products or services like yours and also know what keywords your competitors are targeting to gain the traffic.

If you are selling sports gears online then create a specific page on your website with the list of products and highlight the content well with the targeted keywords. Use them few times on your page like in headings, sub heading, meta title and meta description, anchor text and in URLs. Make them relevant for the content you write on your website. However, be in limits as over targeting of specific keywords on your page may disturb reading process and also hurt the ranking criteria. 

In-bound links from relevant website: There is no doubt that if you choose one single factor that affects your SEO rankings in a larger amount than it would be the inbound links that your website receives from the external relevant website. Such links can be obtained from other websites, blogs, social media platforms and reputed article and PR sites that will help search engines to find your website and boost indexing of your web pages. The theory attached with this link building process of SEO is very simple, if your website is well attached and more famous amongst the popular sites related to your subjects then you will become more popular amongst the peer and get better SEO ranking.

Keep your website fresh: Google is always looking for fresh and informative content on your website. The more and regularly you provide the content to your readers and search crawlers, higher the chances of your website to be ranked well. More famously known as a content marketing strategy, providing fresh content in terms of text, images, videos, animation and audio are ideally the best SEO procedure that most of the successful website on the internet are following. The core application of search engines like Google and Yahoo! is to provide information to viewers. And if you provide relevant information to search crawlers, they will surely compensate your website with top rankings. Also from the visitors’ point of view, if they found this information useful to them, they will surely like and recommend to others and results into improved traffic to your website.

Some more amazing tips from SEO LA company to achieve better SEO rankings for your websites are coming up in next article.

The Essentials of Photography Web Design

The need and the expectations of photography website has transform totally in last few years. Modern day photography websites are not only a tool for showcasing your photographs but also stronger marketing instrument that can sell your skills online. Below mentioned are some of the tips and tricks to make a photography website design that actually works for you and your business. 

The Essentials of Photography Websites

Concentrate On Functionality Over Good Looking Website: Any good looking website is good. But if it doesn’t functions well for the purpose it is essentially design for then it might be a well waste of resources only. This is mostly observed when you hire any amateur web design agency in Los Angeles with less professional experience and exposure of designing photography website. Rather than focusing on fashion and look of the website, web design company should concentrate more on features of the website.