Off Page SEO Essentials For Search Engine Optimization

SEO or search engine optimization is one of the best online marketing methods to improve your website presence and generate inbound links. Universally SEO process is mainly divided into two different disciplines: On-Page Optimization & Off-Page Optimization. In this article we will briefly discuss the core points that have larger significance on your website ranking. If you are new to the field of SEO and looking to get Los Angeles SEO training then write to us for more information.

From it’s inception to some time back, the main part of any website SEO was link building. It briefly involves getting more and more inbound links to your website and get priority for your SEO ranking. However, in last few updates by Google the importance of link building has significantly reduced from quantity to quality of links. Google has taken this smart step to stop the manipulation done with overall link building and spamming activities.

Off Page SEO Essentials For Search Engine Optimization

 

 

Plan Content Marketing For Social Media: Social media networks like Facebook, Twitter Google+ and LinkedIn are widely popular to get higher social signals. More and more SEO professionals are looking to optimize these channels to get traffic that is highly targeted. Also the social communities like Digg and Reddit are good for generating buzz and drive visitors to your website for particular product or services. The best thing to do is to participate into LinkedIn groups, and update regularly with informative post on Facebook and Google+. Also you can plan a blog specific for Digg and Rddit.

Guest Blogging: Do it for diverted traffic and not for link building. This is quite essential thing to do to publish your content and generate your brand authority on multiple channels. You can create a blog article that is highly useful for readers and make them to click through your website for more information. But the core thing to remember here is to do it generic and based on specific website that provides information or discussion related to your product or subject only.

Press Release Distribution: Press content inspire online journalist and bloggers to write about your brand and your website mentioning important services that you offer with a link to your website. This is one of the vital things in our SEO LA strategy. The quick trick for press release distribution is to go for a natural way and offer a link only on the bottom information part. Don’t consider the option of adding more links inside content as it will mark your article spam.

Participate In Forms & Social Media Discussions: Active participation in social media platforms and subjective forums is the most important thing for SEO. It not only gives you the subject authority but also improves your brand awareness and social quotient for ranking naturally on search engine. 

Achieving top search engine ranking is a steady process. It could take weeks or months before you get the fruitful results for your off-page SEO activities. What basically required is to have strong on-page foundation and proper planning to generate content and distributing it online.

 

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The Science Of Quality Backlinks For Website SEO

Earlier to Google’s Penguin update, inbound links to any website was one of the important things that signifies search engine ranking. In simple terms it means that if you have thousands of inbound links to your website then you would get higher preferences by Google. And in this case the quality of links was mainly ignored against the quantity. This makes very easy for website marketing professional and search engine optimizers to collect the links through multiple link building and directory submissions. As the numbers of links increases it also increase the page authority.
 

Google identify the issue behind this and launch an update with Penguin which suddenly breaks the link building race to get more backlinks to any website. Then comes the period of SEO where the quality of links matters more than the quantity. Below mentioned are some of the top tips to help you get quality backlinks to your website.
 

The Science Of Quality Backlinks For Website SEO

Quality Wins Over The Quantity: What amount of backlinks requires getting your website on top of the Google search result? May be hundreds, thousands or millions? NO. It is probably very less than that. As Google now gives more priority to quality of backlinks compare to the quantity, a single backlink from quality of source like CNN or government website is more valuable than thousands of links earned through content publishing. The latest SEO trend supports the formula of less is more for collecting backlinks. On the other side if you have the poor quality of content with thousands of backlinks from many articles publishing website then there are chances that it may consider as a spamming practice for SEO. And thanks to this Penguin update, thousands of first page ranking website were lost to a dark hole that never recovered.
 

Care For Website Authority: Logically planning for SEO suggests to collect a link from the most relevant and famous website which has wider followers and daily visitors. If you collect a link from such authority source it will boost your website value. Imagine a condition where a well recognised government source or news website indicates that your business is good for your customers and you offer a good services, then it will more likely to get better acceptance compare to any spammy site indicating a link to your website. By generating quality backlinks you are indicating Google that established source are claiming your business authority and according to them your business is significant for your customers. It will help your website to get higher page rank and increase website traffic through organic search.
 

Generate Natural Links: Don’t just collect the link for the sake of numbers. Numbers are not much important now. The actual goal should be to get links that are useful and visible to human visitors. It should not be targeted only for search engine crawlers.
 

Check For Subject Relevance: If you sell beauty and cosmetic products and collect a link from construction company website then that will not work for you. Think about a website that is relevant to your subject and people visit it to get information about products that you sell online. The more relevant website, the higher authority link it will give and more people will visit to your site from it.
 

These are some of the points that you need to remember while planning for generating backlink for your website. As a set procedure for us as an SEO LA company, we follow all above elements while getting backlinks for any SEO project. We know that each quality link that you generate could work as a virtual gateway for hundreds of visitors and potential customers.